Mobile Websites


Mobile Websites

Have you checked out your website using a tablet or smartphone? How does it look? Is it easy to navigate when the site comes up or are you constantly zooming in and out while you look for the information you are hoping to find? Just a few short years ago these questions weren't being asked much at all, but these days with mobile devices out numbering people, it's an important question that every business owner needs to consider.

If your website has been built for desktop computers only, it's time to accept the fact that you need to also cater to people using mobile devices. Mobile users account for a growing number of website visitors and are more likely to purchase products online. Having a website that can be easily navigated from a tablet, smartphone, or other mobile device makes it easier for you to change your website's mobile visitors into customers.

Are you ready to get started? Give us a call at (734) 699-0025 or email us your questions or comments with the form on the right.

Types of Mobile Websites

When it comes to designing a mobile website, there are two basic categories to cover: Responsive Website Design and Device-Specific Website Design. They both provide a version of your site that looks great from mobile devices, but there are some interesting differences as well. Getting started with either approach is fairly straight forward and our team is happy to talk with you directly to help you choose the type of mobile website that will work best for you and your company's goals.

Device-Specific Website Design

This method of converting your website to a “mobile-friendly” version has been around for years. You can see this design approach when you visit sites like from your desktop and then from your smartphone or tablet. Notice the address bar at the top is different depending on the device you’re searching on - desktop or mobile. 

With these types of mobile websites you are essentially dealing with two different sites (each with a separate web address) and each site is built for a specific purpose. The desktop version usually contains more detailed information while the mobile version takes the basic information from the standard site and formats it to be easily read on mobile devices. This means that it's fairly easy to build this type of mobile website if you already have your desktop version online and aren't ready for a redesign.

Responsive Website Design

Responsive Website Design, also known as "Future-Proof" website design is building a website that will automatically adjust itself based on the device that's viewing it. According to Google, this is the preferred method of designing mobile websites. This approach is called "Future-Proof" because it will work well on new mobile devices that haven't even hit the market yet. Since the code is made to respond to a device and not built to be device-specific, even the latest and greatest smartphones and tablets will have no trouble navigating the site.

Google says

"We recommend using responsive web design because it has many good aspects:

    • Using a single URL for a piece of content makes it easier for your users to interact with, share, and link to your content, and a single URL for the content helps Google's algorithms assign the indexing properties for the content.
    • No redirection is needed for users to get to the device-optimized view, which reduces loading time. Also, user agent-based redirection is error-prone and can degrade your site's user experience (see "Pitfalls when detecting user agents" section for details).
    • It saves resources for both your site and Google's crawlers. For responsive web design pages, any Googlebot user agents needs to crawl your pages once, as opposed to crawling multiple times with different user agents, to retrieve your content. This improvement in crawling efficiency can indirectly help Google index more of the site's contents and keep it appropriately fresh."

Still not convinced? We've got more information on the types of mobile websites and a nice infographic about mobile internet usage here.

We'd love to help you get started on your responsive website and are happy to answer any questions or concerns about building a mobile site. For more information, call (734) 699-0025 or fill out the form on the right side of this page to email us your questions.


If you have questions about any of our web services, feel free to contact us.
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